1. Information We Collect
Depending on how you use Pulse CX, we may collect or process the following categories of information.
Personal and contact information
- Name
- Email address
- Phone number
- Business contact information
- Customer or account identifiers
- Information voluntarily provided through our services
Customer communication information
When Pulse CX is used to manage customer communications, we may process:
- Messages and conversations
- Phone numbers and other contact identifiers
- Message timestamps
- Conversation history
- Customer inquiries and support requests
- Attachments or media transmitted through supported communication channels
CRM and business information
Pulse CX may process information entered by authorized business users into the platform, including:
- Customer records
- Leads and opportunities
- Customer interactions
- Support information
- Campaign information
- Sales and marketing information
- Notes and other information entered by authorized users
Meta and WhatsApp information
When a business connects Pulse CX to Meta Platforms or WhatsApp Business services, we may receive and process information made available through the applicable Meta APIs and permissions. This may include information such as:
- WhatsApp Business Account identifiers
- Phone numbers
- Customer messaging information
- Conversation information
- Message content
- Message timestamps
- Meta Page or business identifiers
- Other information necessary to provide the requested integration
We only request and process information necessary to provide the relevant Pulse CX functionality.
Technical information
We may also collect limited technical information required to operate, secure, and troubleshoot our services, including:
- IP address
- Browser type
- Device and operating system information
- Application logs
- Authentication and session information
- Error and diagnostic information
2. How We Use Information
Pulse CX uses information to provide and operate its services, including:
- Providing CRM and customer relationship management functionality
- Managing customer interactions
- Providing customer support functionality
- Sending and receiving communications through supported channels
- Managing leads, customers, and business interactions
- Providing sales and marketing automation
- Providing analytics and reporting
- Authenticating users and securing accounts
- Troubleshooting and maintaining our services
- Preventing unauthorized access, fraud, and abuse
- Improving the performance and reliability of our services
- Complying with applicable legal and regulatory requirements
We do not use information obtained through Meta Platforms for purposes that are inconsistent with applicable Meta policies or the permissions granted to our application.
3. Meta Platforms and WhatsApp
Pulse CX may integrate with Meta Platforms, including WhatsApp Business Platform and related Meta APIs.
When a business connects its Meta or WhatsApp account to Pulse CX, information made available through those services may be processed to provide messaging, customer service, CRM, and related functionality.
Pulse CX does not request or store Meta account passwords.
Our use of information obtained through Meta Platforms is subject to applicable Meta Platform Terms, Developer Policies, and other applicable requirements.
5. Data Security
Pulse CX uses reasonable technical, administrative, and organizational safeguards designed to protect information against unauthorized access, disclosure, alteration, loss, or destruction.
These measures may include authentication controls, access restrictions, encrypted connections, server security controls, monitoring, logging, and other appropriate security measures.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
6. Data Retention
We retain information for as long as reasonably necessary to provide our services, maintain business and communication records, comply with legal obligations, resolve disputes, enforce agreements, and protect the security of our services.
Retention periods may vary depending on the type of information and the purpose for which it is processed.
When information is no longer required, we may delete or anonymize it in accordance with applicable legal and operational requirements.
7. Data Deletion
You may request deletion of personal information that Pulse CX has collected or stored about you, subject to applicable legal and contractual requirements.
Subject: Data Deletion Request
Please include sufficient information to help us identify the relevant account, customer record, phone number, or email address.
We will review and process valid deletion requests in accordance with applicable laws and our data retention requirements.
Certain information may be retained where required by law or where retention is necessary for legitimate business purposes, security, fraud prevention, dispute resolution, or the establishment, exercise, or defense of legal claims.
8. Children’s Privacy
Pulse CX is a business-oriented platform and is not directed toward children.
We do not knowingly collect personal information from children where prohibited by applicable law.
If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.
9. Third-Party Services
Pulse CX may use third-party services and integrations to provide hosting, infrastructure, communications, security, authentication, and platform functionality.
Third-party services may process information according to their own applicable privacy policies and terms.
Where applicable, users should review the privacy policies of the relevant third-party services.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or data-processing practices.
When we make changes, we will update the “Effective Date” shown at the beginning of this Privacy Policy.
We encourage users to periodically review this Privacy Policy.
11. Contact Us
If you have questions about this Privacy Policy, our data practices, or your personal information, please contact us.
Mississauga, ON L5T 2N5, Canada
AFZ Ajman, UAE
Main Shahra-e-Faisal, Karachi Cantonment,
Karachi, Pakistan